Anne-Laure Chauvin's profileNOSSA™ DESIGN's profile

Evolution Blond Ale Craft Beer

Multiple Owners
•
craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel
craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel


craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel




BRIEFING
As there are no two without three, the Evolution Hotel decided to launch its third edition of its crafted beers. This time, an Evolution Blonde Ale. The objective was, once again, to reflect the irreverent and fun attitude of this hotel through the label and packaging.




craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel





craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel





craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel





IDEA
If the traditional world of hotel merchandising (between “key cards” and menus) needs to freshen up, then there's nothing better than having a fresh beer at hand. Instead of focusing on the drink's characteristics (the hotel is not the manufacturer), the graphic work pitched into the Evolution Hotel's unique architecture, design and atmosphere. 

Through illustration and the use of flowing glowing lines and vibrant colours, this project looks to  embody the Hotel strongest features and atmosphere, resulting in an original bottle that reinforces the cheerful and relaxed spirit of the Evolution brand.








craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel


craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel


craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel


craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel


craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel



craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel






craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel


craft beers label design beverage beers ILLUSTRATION alcohol branding beer design evolution hotel hotel


Client: Evolution Hotel Lisbon
Designer: Anne-Laure Chauvin
Copywriter: Gonçalo Loureiro
Project manager: Nadia Feliciano
Artworker: Estela Pereira
Photographer: Maria Cardeiro





All rights reserved to NOSSA™




Evolution Blond Ale Craft Beer
Published:
Anne-Laure Chauvin's profileNOSSA™ DESIGN's profile
Multiple Owners

Owners

Anne-Laure Chauvin's profile
Lisbon, Portugal
NOSSA™ DESIGN's profile
Lisbon, Portugal

Credits

NOSSA™ DESIGN's profile
Gonçalo Loureiro's profile

Evolution Blond Ale Craft Beer

Two years after hitting the market, the Evolution Hotel's crafted beer brand, in Lisbon, completes its collection with the 3rd edition. It's a Bl Read More

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